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Makeup artist and social media personality Charles will lead campaign.
October 11, 2016
By: Melissa Meisel
CoverGirl named its first male spokesperson—makeup artist and social media personality James Charles. The partnership with James Charles officially kicks off today, and will be followed later this month with the launch of the brand's new, universal mascara designed to work on all lash types: CoverGirl So Lashy! by blastPro Mascara. The campaign with him includes TV, print, digital/social and PR, and he will continue his CoverGirl partnership throughout the year, sharing can’t-miss beaut...
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